The Tourism and Creative Arts Cluster has held a strategy planning workshop in Jerusalem on Sunday February 23rd, 2014. Representatives of each the MoNE, the FPCCIA, JCCI, the Jerusalem Tourism Cluster, along with others working in the Tourism and Creative Arts sector in Jerusalem have attended this workshop.

The workshop has then been launched with a situation analysis for the Tourism and Creative Arts sector in Jerusalem, by the Jerusalem cluster manager Mr. Bashar Al-Mashni. This included a detailed explanation and analysis of the cluster’s  current situation, based on random samples from the value chain members. The samples were taken from the value chain and included hotels, restaurants, tourism companies, and handicrafts and souvenirs and gift shops . Moreover, the cluster manager developed a SWOT analysis, detailing the strengths, weaknesses, opportunities and threats that may face the cluster.

At the end of the presentation, the guests voted and prioritized areas for improvement within the cluster. This helped to develop a  strategy and a work plan. The guests were divided to working groups and discussions took place on activities and suggested projects to support the cluster in Jerusalem.