Marketing and penetrating new markets is considered as strategic priority to Salfit Furniture Cluster. The cluster members works on many initiatives to raise their competitiveness in order to reach the potential markets. The market mapping, screening and competitive analysis was conducted to find the best suitable market for the cluster product where the European market was identified as number one for most of the cluster product.

Therefore, the cluster members has built there capacity and raise their effectiveness in product finishing and packaging to match the best practices and standers in this field through hiring the qualified services of international expert in this field.