TAJ cluster aims to develop new tourism packages based on the research results, and recommendations are outlined on the appropriate way to promote these new packages in the identified targetted markets. The overall objective of the research was to assist the members of the Tourism and Creative Arts cluster in East Jerusalem through the provision of:

1. Relevant market research for the two international markets agreed with the cluster steering committee (Islamic markets in Turkey and Europe).

2. Suggestions for touristic package development for the tourism and creative arts cluster so as to penetrate (new) international markets.

3. A list of potential business links in the targeted market.