Marketing Training Program
The International marketing training was one of the priority activities in the Stone and Marble cluster strategy. It has been designed in two parts; lecturing and coaching. In lecturing, marketing concepts and tools to access international markets were presented and discussed while in coaching each company was to be supervised and directed by the trainer to develop its draft marketing plan.
The lecturing part was conducted during the period of 14 - 17th of June, 2015 in the Stone and Marble Union in Bethlehem. In the three day lectures, many cluster members participated in the training.
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